About Us
Business English for European Professionals Who Want to Move Ahead
Speak English With Confidence in Europe’s Global Business Environment
Across Europe, English is the language of leadership, opportunity, and mobility. Whether you are working with international clients, multinational teams, or planning your next career move, how you communicate in English directly influences your credibility, confidence, and professional trajectory.
At Fluent Business Talk, we help European professionals speak English with authority, clarity, and natural confidence—not classroom English, but real business communication used every day across Europe’s corporate landscape.
The Hidden Barrier to Career Growth in Europe
Many highly skilled professionals across Europe speak “good” English, yet still face limitations:
Difficulty expressing ideas clearly in meetings and strategy discussions
Lack of confidence when speaking with senior leadership or international clients
Sounding either too formal or too cautious in professional conversations
Feeling overlooked for promotions, international roles, or cross-border projects
In a competitive European market, communication is no longer a soft skill—it is a career-defining advantage.
Our Approach: English That Accelerates Careers
We deliver practical, results-driven Business English coaching designed for professionals who want measurable impact.
Founded by Etienne Eloff, our methodology is shaped by over 25 years of international corporate experience and more than 5,500 hours of specialist Business English teaching. Every session focuses on how English is actually used in European business settings—meetings, negotiations, presentations, interviews, and leadership communication.
Our clients don’t just improve their English.
They gain confidence, professional presence, and career momentum.
Career Opportunities Start With Communication
Strong Business English opens doors across Europe:
Access to multinational companies and international teams
Eligibility for cross-border roles, promotions, and leadership positions
Stronger performance in interviews, assessments, and executive conversations
Greater confidence when relocating or working with global stakeholders
We help you communicate in a way that reflects your expertise—so language never limits your potential.
The London Advantage: European Business Culture Mastery
Having lived and worked in London for five years, Etienne provides deep insight into the communication styles, expectations, and cultural nuances common across Europe.
You will learn how to:
Communicate naturally with British and European colleagues
Use professional jargon and everyday business expressions correctly
Adapt your tone seamlessly between formal meetings and informal business settings
Build rapport quickly in multicultural environments
This is not academic English—it is cultural and professional fluency.
Industry-Relevant Coaching for European Professionals
Our coaching is grounded in real business experience across key European industries:
Technology & SaaS – international sales, stakeholder communication, proposals
Engineering, Energy & Construction – technical reporting, safety communication, logistics
Real Estate & Property – negotiations, investment discussions, contracts
Hospitality & Gaming – leadership communication, service excellence, global clientele
Recruitment & HR – interview mastery, talent management, cross-border teams
Executive & Strategic Leadership – confident decision-making and influence
We speak your professional language because we have worked in your world.
A Smart Financial Decision: Tax Benefits in Europe
Business English coaching is not only an investment in your career—it can also be tax-efficient.
For European Companies
In many European countries, including the UK (HMRC) and several EU jurisdictions, employee training and professional development are commonly tax-deductible business expenses. Improving your team’s communication skills can reduce taxable income while increasing international effectiveness and competitiveness.
For Individual Professionals
Self-employed professionals, freelancers, and specialists may be able to deduct Business English coaching as a professional development cost related to their current occupation.
Always consult a local tax advisor to confirm eligibility and regulations.
A Global Learning Experience, Designed for the Future
Our students are primarily based across Europe, but our virtual classroom connects professionals worldwide. By integrating AI-enhanced learning tools, we ensure faster progress, personalised feedback, and preparation for the modern, technology-driven workplace.
Why European Professionals Choose Fluent Business Talk
5,500+ hours of specialised Business English coaching
Strong focus on career growth and confidence
Deep understanding of European business culture
AI-enhanced, future-ready learning approach
Trusted by professionals across Europe and beyond
